LOOP - Use the existing
The Ermenegildo Zegna Wool Mill is dedicated to sustainability and waste minimization through its innovative approach. One of its primary initiatives, called LOOP, focuses on the regeneration, restoration, and reuse of pre-consumer raw materials that would otherwise be discarded, thus creating a continuous cycle of responsible practices.
LOOP is designed to breathe new life into fibers recycled from the production process. Instead of being wasted, these materials are carefully collected and processed to be reintroduced into the production cycle. By incorporating these fibers, Zegna aims to establish an endless and virtuous process that minimizes environmental impact.
The concept behind LOOP aligns with Zegna's commitment to sustainability and responsible practices. Rather than relying solely on new resources, the Ermenegildo Zegna Wool Mill recognizes the value of using existing materials and giving them a second life. By "recycling" pre-consumer raw materials, the facility reduces waste, preserves resources, and contributes to a more sustainable fashion industry.
In the Autumn/Winter Collection, this philosophy is applied to a lightweight yet warm wool suit fabric with an extraordinary silky feel and a brilliant appearance. Interpreted in the colors and patterns of the .E Zegna style, this fabric offers exceptional elegance in a comfortable and distinctive material. Overall, LOOP embodies Zegna's vision for a fashion industry that values quality while promoting regeneration and reuse. By recycling pre-consumer raw materials and incorporating them into production processes, Zegna establishes a responsible and sustainable cycle, essential for building a more environmentally friendly and ethical future.
