The Ermenegildo Zegna Wool Mill has developed a new type of finishing that enables a fabric to immediately rid itself of stains. Using nanotechnology, it is possible to imitate nature by giving fabric a surface similar to that of a lotus leaf.
The result is superbly water repellent. Better still, accidental stains, such as wine, coffee, ketchup or honey, can be removed with just water, and without altering the fabric’s performance characteristics or softness.
The Zegna Wool Mill founded in 1910, has been the backbone of the company’s success and is renowned internationally for the world’s finest textiles. Four generations of the Zegna family have led the success in textiles, through innovation, carefully balancing science with nature and craftsmanship with technology.
The complete production process is carried out by Ermenegildo Zegna – from raw material selection to finishing. Commitment to quality and the use of modern technology to back up artisan craftsmanship is the living tradition linking past, present and future.
Over the last hundred years, the Lanificio has pioneered sophisticated men’s fabrics to become lighter, softer, more refined and with an improved performance and functionality. Consequently, new fabric standards have been set and new construction methods have emerged in the luxury men’s tailoring and casual industries.